With growing concern among consumers over chemical preservatives in foods, HPP offers the possibility to grow sales due to the extension of shelf-life and quality. Since HPP allows for the reduction or elimination of preservatives, some of which contain sodium such as sodium benzoate, HPP offers companies the possibility of marketing products with a reduced sodium content. The reduction of sodium in foods, particularly in meat processed products is a major global health issue.Lastly and most importantly, since the products are HPP treated in their final packages, the assurance of avoiding a costly product recall and damaging brand trust is a major benefit both corporately speaking and in the context of improving public health.